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OneHive Mail vs Mailchimp for real estate agents

Mailchimp is a general-purpose marketing platform used by businesses of every kind. OneHive Mail is a smaller, focused product: email marketing and a CRM built around real estate. Here’s how they compare for an agent or a small team.

Mailchimp information comes from its own website and help centre, checked on October 18, 2026. Prices and features change, so check Mailchimp’s site before you decide. OneHive Mail isn’t affiliated with, endorsed by or sponsored by Mailchimp.

Who OneHive Mail is built for

Real estate agents, teams and property professionals in Canada and the US who want email marketing and a simple CRM in one place. It works for other small businesses too, but its designs, contact types and pipeline are written for real estate.

Who Mailchimp is built for

Businesses of many kinds. Its site has industry pages for restaurants, entertainment and leisure, non-profits, ecommerce, small businesses and professional services. We didn’t find a real estate product page; real estate appears in its resources articles.

Side by side

Feature and pricing comparison

Facts from each company’s own published information. Where we couldn’t confirm something on Mailchimp’s site, we say so rather than guess.

Prices are per month before tax. Mailchimp details checked on October 18, 2026; sources are listed below.
Topic	OneHive Mail	Mailchimp
Plans	One product with every feature on every plan, in 6 sizes from 1,000 to 20,000 contacts; larger audiences by quote.	Free, Essentials, Standard and Premium, with more features on higher plans, priced by contact count. A pay-as-you-go option buys email credits.
Starting price	$25 USD/month for up to 1,000 active contacts ($35 CAD in Canada). No free plan.	Free plan for up to 250 contacts. Paid plans start at $13/month (Essentials) and $20/month (Standard) for 500 contacts, and $350/month (Premium) for 10,000 contacts, in USD.
Which contacts count	Active contacts only. Unsubscribed, bounced, archived and CRM-only contacts don’t count toward your plan.	Subscribed, unsubscribed and non-subscribed contacts count. Archived, cleaned (bounced) and deleted contacts don’t.
Monthly email sends	Ten times your plan’s contact limit.	10× contacts on Essentials, 12× on Standard, 15× on Premium; the Free plan allows 500 a month and 250 a day.
Users	3 included on every plan; extra users $5 USD/month each.	Free 1, Essentials 3, Standard 5, Premium unlimited.
CRM and contact management	Built in: a pipeline with stages, tasks, a calendar, an activity log, engagement scores, buyer and seller preferences, and real estate contact types.	Describes “marketing CRM” tools: tags, segments, groups and contact profiles with notes. We didn’t find a sales pipeline or tasks described on its CRM page.
Email templates	188 ready-made designs, most written for real estate: listings, open houses, market updates, newsletters and client care.	A drag-and-drop editor. One page cites over 130 templates and another over 250; the Free plan has a subset. We didn’t find a real estate template category.
Automation	Included on every plan: email sequences started by a tag, a list or a new contact, with a rule that stops them when someone clicks.	Marketing Automation Flows: up to 200 flows on Standard and Premium, up to 4 flow steps on Essentials, and not included on the Free plan, per its pricing table.
Free trial	10 days with 100 contacts and 250 email sends; card required, $0 today.	14 days for Essentials or Standard, with payment details required. A one-month Premium trial is available to qualified customers through sales.
Currency	Fixed prices in US dollars, and separate fixed prices in Canadian dollars for customers in Canada.	Prices in US dollars. Other currencies are shown as estimates based on current exchange rates.

Which fits you

Our honest take

This part is our opinion, based on the facts above. The right choice depends on your business.

Mailchimp may suit you better if…

You have fewer than 250 contacts and only need simple newsletters: Mailchimp’s Free plan costs nothing.
Your business isn’t real estate, for example ecommerce, and you want a platform with industry pages and tools for it.
You need a self-serve plan for a very large audience; Mailchimp’s plans go far beyond 20,000 contacts.
You want unlimited users, which Mailchimp’s Premium plan includes.

OneHive Mail may suit you better if…

You want email marketing and a real estate CRM, with a pipeline, tasks and a calendar, in one product.
You want ready-made designs for listings, open houses, market updates and client care.
You’d rather have every feature on every plan than features that depend on your tier.
You don’t want unsubscribed contacts counting toward your bill.
You’re in Canada and want fixed prices in Canadian dollars, and consent records that follow CASL’s categories.

Switching

Moving from Mailchimp to OneHive Mail

Export your contacts from Mailchimp as a CSV file.
Leave out unsubscribed and cleaned (bounced) contacts. Importing into OneHive Mail means confirming that everyone in the file agreed to hear from you, so they shouldn’t be in it. Keep Mailchimp’s export of them for your records.
Import the file under Contacts → Import. Match the columns, including tags, and record how your contacts agreed to hear from you.
Add your branding once, then rebuild your main segments and any automations.
Pick a design for your first campaign, send yourself a test, and send.

Step by step: Import your contacts · Clean your contact database first

All trademarks belong to their respective owners. Other comparisons: OneHive Mail vs Constant Contact

See if OneHive Mail fits your business

Try it with the 10-day free trial: up to 100 contacts and 250 email sends. Plans start at $25 USD/month, priced by your active contacts.

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