Price Reduction
Price reduction email templates
A new price can put a listing back on a buyer’s shortlist. These designs show the change clearly: the old price struck through above the new one, a before-and-after layout beside the photo, a back-on-market alert or a short, friendly note. Some use “new price” or “price improvement” wording, which many sellers prefer.
All 7 price reduction email templates
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Classic
Announce a price reduction with a clear old-vs-new price and a “save” callout.
Subject line: Price improvement: 1234 Maple Avenue now $1,249,000
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Second Chance Deal
An urgent price-drop / back-on-market alert: thick alert banner, struck-out old price, big new price.
Subject line: Back on the market + price drop: 1234 Maple Avenue
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Property Grid
Was/now price comparison over a full-width hero, with attribute tiles and a 2×2 gallery.
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Neighbourhood
Friendly price-improvement note with was/now panel, attribute tiles and home highlights.
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Luxury Showcase
Understated luxury price revision on the dark gold-accented layout.
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New Price Card
Price Reduction email with the old price struck through above the new price.
Subject line: Price improvement on a home you may like
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Before & After
Price Reduction email with a photo beside the old and new price.
Subject line: Price improvement on a home you may like
Previews show sample content. Your own name, photo, logo and contact details replace it when you use a design.
When to send it
- Tell the buyers who toured or asked about the home first.
- Reach buyers in the right range: tag them by price range and send to that tag.
- Announce that a home is back on the market after a deal fell through.
Tips for a better response
- Agree the wording with your sellers before you send, since some prefer “new price” to “reduced”.
- Make the new price the biggest number in the email, and keep the old one smaller and struck through.
- Send it soon after the change, while the listing is still fresh in buyers’ minds.
Make it yours in minutes
Your saved branding replaces the sample name, photo, logo and contact details as soon as you pick a design. Change the words and photos, drag in or remove sections, and personalise the greeting with each contact’s first name. Preview it on a phone, send yourself a test, and send it now or schedule it.
- Every block editable
- Compliance footer added automatically
- Opens and clicks reported per email
How to write and send them
- Real Estate Email Marketing Ideas for Agents Practical email ideas for every stage of your business: listing announcements, open houses, newsletters, market updates, buyer and seller follow-ups and client care.
- 100 Real Estate Email Subject Lines (and How to Test Them) 100 real estate email subject lines for listings, open houses, market updates, newsletters, follow-ups and holidays, plus how to A/B test them.
Related templates
- Just Listed Announce a new listing with the photos, price and key facts, or build interest first with a Coming Soon teaser. See the designs
- Open House Invitations with the date and time up front, weekend tours with several stops, private showings and a recap for afterwards. See the designs
- Buyer Follow-Up Buyer guides, a first-time buyer walkthrough, an open house recap and a mortgage rate update. See the designs
Try these designs with your own branding
Try it with the 7-day free trial: up to 50 contacts and 50 email sends. Plans start at $25 USD/month, priced by your active contacts.