Monthly Market Updates
Real estate market update email templates
Homeowners and buyers both want to know what the market is doing, and a short, regular update is a reason for them to keep opening your email. These designs give you space for headline numbers, a chart or a price table by property type, and your own commentary, from a one-minute digest to a full statistics report, with seasonal versions and a mortgage rate update.
All 15 real estate market update email templates
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Classic
A monthly market snapshot: headline stats, commentary, and recent sales.
Subject line: Your September market update · Vancouver West
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Spring Update
A spring market snapshot with key numbers, advice for buyers and sellers, and a home-valuation offer.
Subject line: Spring market update: what's happening in our area
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Summer Update
A summer market snapshot with key numbers, advice for buyers and sellers, and a home-valuation offer.
Subject line: Summer market update: what's happening in our area
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Fall Update
A fall market snapshot with key numbers, advice for buyers and sellers, and a home-valuation offer.
Subject line: Fall market update: what's happening in our area
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Winter Update
A winter market snapshot with key numbers, advice for buyers and sellers, and a home-valuation offer.
Subject line: Winter market update: what's happening in our area
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Mortgage Rate Update
Share this week's rates and what they mean for buying power, with a pre-approval button.
Subject line: Rates just moved — here is what it means for you
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Monthly Update — Corporate
Monthly snapshot: headline stats, a chart, a by-property-type table and commentary.
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Monthly Update — Modern Minimal
Stripped-back monthly numbers with commentary and a single call to action.
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Postal Code Report — Corporate
Hyper-local report for one postal code: stats, recent sales table, chart and commentary.
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Postal Code Report — Neighbourhood
Friendly "your neighbourhood" report with stats and recent sales.
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Market Statistics Report
Monthly stats in clean grids: average sale price, active inventory, days on market and homes sold, a DOM chart and prices by property type.
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Stats & Chart
Market Update email with four headline stats and a chart.
Subject line: Your local market update
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Stats & Price Table
Market Update email with four stats and prices by property type.
Subject line: Your local market update
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Headline Number
Market Update email with one big number and three supporting stats.
Subject line: Your local market update
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One-Minute Digest
Market Update email with a short summary with the key stats.
Subject line: Your local market update
Previews show sample content. Your own name, photo, logo and contact details replace it when you use a design.
When to send it
- Send a monthly market snapshot to your whole database.
- Send a postal code or neighbourhood report to the homeowners in that area.
- Mark each season with a spring, summer, fall or winter update and a home valuation offer.
- Keep buyers informed with a mortgage rate update and a pre-approval button.
Tips for a better response
- Use figures from a source you can name, such as your board’s monthly statistics, and say which area and period they cover.
- Check your board’s rules before republishing its statistics or charts.
- Add a sentence or two of your own view. It’s the part readers can’t get anywhere else.
Make it yours in minutes
Your saved branding replaces the sample name, photo, logo and contact details as soon as you pick a design. Change the words and photos, drag in or remove sections, and personalise the greeting with each contact’s first name. Preview it on a phone, send yourself a test, and send it now or schedule it.
- Every block editable
- Compliance footer added automatically
- Opens and clicks reported per email
How to write and send them
- 52 Real Estate Newsletter Ideas: One for Every Week A year of real estate newsletter topics, one for every week and grouped by season: market updates, home care, local news, holidays and client care.
- Real Estate Market Update Email: How to Write One, with 3 Templates How to write a monthly real estate market update email: where the numbers come from, which to include, a simple structure and three templates to copy.
Related templates
- Just Sold Share a result with the neighbourhood, celebrate selling over asking, or announce a deal under contract. See the designs
- Real Estate Newsletters A monthly agent newsletter, neighbourhood spotlights, local guides, home-care checklists and seasonal hellos. See the designs
- Seller Follow-Up Home valuation offers, equity check-ins, seller prep guides, expired listing letters and buyer-wanted letters. See the designs
Try these designs with your own branding
Try it with the 7-day free trial: up to 50 contacts and 50 email sends. Plans start at $25 USD/month, priced by your active contacts.